Tessica Brown, 40, from Violet, Louisiana, was unable to remove the glue for a month since placing it in her hair and reportedly spent 22 hours in the ER. “Brown’s bad news was their good news,” Robert Passikoff, founder and president of consultancy Brand Keys, told Ad Age. 8, the brand - which brands its product as geared for “The Toughest Jobs on Planet Earth” - has noted that its product isn’t indicated for use on hair, skin or clothes. Amid all the free publicity, Gorilla Glue has spent almost nothing on ads. Last year, the Cincinnati-based Gorilla Glue spent $400,000 during the first two weeks of February as part of a $14.4 million advertising effort, it added, citing data from iSpot.ĬEO Mark Mercurio told Ad Age in an email that the company hasn’t changed its media plans in response to the social media explosion about Brown’s hairy crisis, but declined to comment further. The brand has noted that its product isn’t indicated for use on hair, skin or clothes. The brand shelled out just $411 on TV in the first half of February, according to iSpot, while Pathmatics showed no digital spending by the company during the month, the mag reported. Google searches for the glue company also jumped 50-fold in February from a month earlier, according to the magazine, which noted that the data translate to a significant boost in sales.Īmid all the free publicity, Gorilla Glue - which has expressed its empathy for Brown, who got the powerful gunk removed pro bono by a Beverly Hills plastic surgeon - has spent almost nothing on ads, Ad Age reported. The industrial-strength adhesive’s Amazon search volume jumped by a whopping 4,378 percent and its best-seller rank spiked by 129 percent, Ad Age reported, citing the e-commerce analytics site Profitero. Tessica Brown’s sticky saga has been a branding bonanza for Gorilla Glue - whose sales have reportedly skyrocketed. ‘Gorilla Glue girl’ releasing rap single detailing her hair horror ‘Gorilla Glue Girl’ Tessica Brown loses locks in clumps after botched dye job ‘Gorilla Glue Girl’ swaps hair spray for cooking spray on ‘Worst Cooks’ She wants people to know her identity goes beyond one viral video.How ‘Gorilla Glue Girl’ Tessica Brown made $400K from her sticky situation “I didn’t think for one second it was going to go the way it did.”īrown had to fly to Los Angeles to have her hair and scalp fixed by a plastic surgeon. ![]() The video now has over 50 million views and Brown became known as “Gorilla Glue Girl.” “My hair has been like this for about a month now. ![]() In the video, she explains that her hair was stuck after using Gorilla Glue in a pinch because she ran out of her hairspray. Fittingly, she also now owns a haircare line.Įverything changed drastically for Brown when she posted a video on TikTok about her hair in February of 2021. ![]() The Louisiana native is a mother, and says her passion lies in her daycare center and dance team. ![]() ( KLFY) – Most people know Tessica Brown as the “Gorilla Glue Girl,” but that’s not all she is. Please look at the time stamp on the story to see when it was last updated. This is an archived article and the information in the article may be outdated.
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